Category Archives: Our Team

Mr. Albert Mendoza – Board of Advisory

pic-alAl Mendoza has more than 10 years of accomplishments in hospitality and real estate franchise development.   Mr. Mendoza has earned a reputation as an accomplished deal maker and detail-oriented sales executive with expertise in mergers/acquisitions, financial analysis, new business development, sales strategies and leadership.

Mr. Mendoza is a graduate of The School of Hotel Administration at Cornell University where he concentrated on integrating various management information systems.
As a former Vice President of International Development for real estate conglomerate Realogy Corporation, he was responsible for development of Century 21, Coldwell Banker, ERA, and Better Homes and Gardens real estate brands throughout Asia Pacific.  Mr. Mendoza has successfully initiated and completed numerous mergers and acquisitions, negotiated and signed over 40 U.S franchise agreement and several international master franchise agreements.

Prior to taking on this role, Mr. Mendoza served as the Senior Director of Franchise Sales in Southern California for Cendant, responsible for hotel franchise development throughout the Western U.S. region.  Prior to joining Cendant Mr. Mendoza financed, launched and operated an executive office facility in downtown Chicago serving as an incubator for high-tech small businesses.

Realogy Corporation (formerly Cendant Corporation) has honored him with numerous sales awards including Cendant’s 1999 Chairman’s Award for Rookie of the Year and 2002 Chairman’s Award for Salesman of the Year, Realogy’s 2004 Chairman’s Award for Rookie of the Year and 2007 Chairman’s Award for International Salesman of the Year.
He constantly attempts to improve his golf swing and enjoys hiking, snorkeling and kicking a soccer ball around with his sons.  He resides in San Diego, California.

Mr. Bryan Cheung – Board of Advisory

pic-bryanMr. Bryan Cheung acquired ten years of solid hotel-rooms division operations and management experience working for prestigious hotel groups such as the Shangri-la Hotels and Resorts and Hyatt International before returning to school and graduating from Cornell School of Hotel Administration in 1994. Upon returning to his hometown Hong Kong after graduation and prior to starting his career in academia, Bryan had worked for a hotel management company and the Peninsula Hotels Group. He obtained his MBA from Strathclyde University in 2000 and is presently working on his Oklahoma State University’s Ph.D. dissertation.

Bryan is a Senior Lecturer specializing in teaching spa operations and management. In the last fifteen years Bryan has taught and developed a wide range of modules from rooms division to leisure management. For years Bryan has heavily involved in either supervising his own team or collaborating with other teams of his department to prepare and go through many course validation and accreditation exercises. Bryan also helps his department upgrade its facilities by designing and overseeing different renovation projects, including a spa facility which is the first of its kind in Hong Kong. Lately he spearheaded the establishment of an alumni association for his department and devotes effort to keep it running smoothly.

Ms. Pham Thanh Ha – Chairwoman

pic-phamMs. Ha Thanh Pham currently serves as Chairwoman of Elite Hospitality Group. Beginning in 2000, Ms. Ha Pham served as a Committee member of VITA (Vietnam Tourism Association), HTA (Ho Chi Minh Tourism Association), Vietnam Foreign Enterprise Association, and HCM Hotel Association.  She has helped transform the Vietnam tourism industry though her 25 years experience in the hospitality sector with Saigon Tourist.

Ms. Ha Pham’s career started with Saigon Tourist in the Planning Department Headquarter Office where she served as Business Operations Manager and later promoted to Vice Director of Planning & Investment.   Her duties at Saigon Tourist included strategic planning, statistic planning, forecasting, business financial analysis of hotel operations, investment analysis for future projects development, and budgeting and evaluation of all the hotels and resorts belonging to Saigon Tourist.

Ms. Pham joined Caravelle JVC in 1998 where she served as a Deputy General Director.  Her duties for the 5 star hotel included managing the daily operations for all business units, managing and controlling the bottom line of the hotel, expanding the business unit in the gaming and entertainment sector, and building brand awareness for international clients as well as local business clients.

Ms. Pham obtained a Bachelor of Arts degree in Economic Micro Management at HCMC University and she also obtained a Bachelor of Arts in English from Foreign Language University of Hanoi.  Ms. Pham continues to strengthen her knowledge with higher learning certification in Market Research & Planning from Swinburn University Australia, Hospitality Management from Tape International Western Australia and Managing People from Gordon Institute of TAFE, Australia.